Selling to the Right Person and Selling the Right Proposition

The first advice i have is always not run from price in the face of anticipated, or even real, priceof resistance. And then i think it is bout selling to the right person and selling the right proposition. I mean, at the top end you need a good rational for why it's ok to buy this thing,. especially if it is premium price or luxury goods or high hand serviceOr whatever. They now need more rational h and i think you come all the way down to the massi fluent with that... The middle class buyer who is very sensitive. So they don't want to be perceived as insensitive in their spending.