10min chapter

The Synopsis cover image

Article. Meta Business Update 1Q24

The Synopsis

CHAPTER

Enhancing ROI with AI Infrastructure Investments at Meta

This chapter delves into how Meta's AI infrastructure investments improved return on ad spend post Apple's privacy changes, focusing on CAPEX and tools like Advantage Plus. It also discusses the potential of large language models for customer service and explores how AI enhances recommendation systems and aids ad generation for products like Reels.

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