Innovation Is Half Story Telling

Innovation is half story telling. It's our enchanted notebook, just with humans filling in the enchanted bits. Criswell's process is reminiscent of amazon's future press release when teams at amazon proposed a new product jeff bazos made them right. In either case, bringing a new thing to life requires a combination of dreams and details in three parts. When i heard kurswell describe this process, i went through three emotional states: excitement, writing, that's what i do.