The Importance of Trust in Data Analytics

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There's this mindset of like well we should collect everything because we might need it or we're going to throw it into a model and the model is going to figure it out. I feel like that's a really like such a pervasive mindset right so that goes beyond okay compliance but what is the right thing to do. How can we sort of drive that change in mindset from yeah collect it all figure it out later data hoarding to collecting really what we need and what we truly have a purpose for? You know customers would understand and be happy to share with us.

Are you already inwardly groaning a little bit because our latest episode is all about privacy? Yeah. We know. We've been tracking your emotions, along with your first name, your last name, your birthdate, your government ID number, and your household income for the past ten years. Actually, we just bought that last one (but good for you on the career growth front!). Okay. You know we're just joshing you (which makes sense, since producer Josh Crowhurst stepped in as a guest co-host on this episode), and you know that because you trust us! And THAT'S quite the rambling setup for our discussion with Jodi Daniels, the founder and CEO of Red Clover Advisors and co-author of Data Reimagined: Building Trust One Byte at a Time. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.