How Do You Approach Localization at East Side Games?

As games progress through their lifecycle, many games experience increased costs and stalls in growth over time. An excellent way to unlock growth is to find new pockets of players outside of English-centric countries.

But what’s the optimal way to find these markets? How do you decide whether to make that investment decision? How much should you localize versus culturalize? What is the potential of these emerging markets? 

To answer these questions and more, Nancy Huang and Ludovic Thevelin joined us for an informative discussion. 

Nancy is the Head of User Acquisition and Growth Strategy at East Side Games, a publisher known for IP-driven hit games such as “The Office,” “Trailer Park Boys,” and “RuPaul’s Drag Race.” Ludovic is an International Growth Consultant at Google who focuses on advising mobile gaming clients on their international expansion strategies.