Building Brands and Trademarks in the Supplement Market

Episode brought to you by More Staffing & Capital One
Need a new business card? Get in touch with our friend at Capital One Heather Clohessy - heather.clohessy@capitalone.com

Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!

On this episode of DTC pod we cover:
1. TikTok Strategies for Successful Ecommerce Brands
2. Insights on Entrepreneurship
3. Observations on Apps and Lifetsyle
4. Discussions on Manufacturing & Branding
5. Health-focused Industries & Biohacking Companies
6. Experiences from Moe Hayek’s Plant Business Venture
7. Moe's Work as an Ecommerce Consultant
8. Discussion on TikTok Shops
9. Moe's Venture: Online Plant Selling Business
10. Moe's Future Business Strategies

Timestamps
03:58 Getting Trademark for famous Limitless movie pill, NZT 48.
07:32 Successful ecommerce brands use TikTok, hiring creators to stimulate virality and boost sales.
09:54 Struggled with Organic Social until achieving success.
14:07 Influencer rates are uncertain; aim for multi-platform creators.
17:03 Working with several creators improved video and product presentation.
18:23 TikTok Shop is emulating Amazon's successful infrastructure and SEO dominance.
23:25 Leverage TikTok Shop to automate affiliate marketing, creating viral content.
25:12 Instagram's non-shopping design fails compared to TikTok's entertaining, profitable shopping experience.
29:15 Made $2 million selling plants online; experienced difficulties.
34:01 Culture pushes quick profit; thoughtful product development yields millions.
37:12 Invest in packaging, build community brand, maximize profits.
41:01 Incubation involves leveraging resources to maximize market opportunities, particularly in supplements and beauty.
44:35 Future health industry trends: energy maintenance and tailored supplements.
46:53 A brand is consistent, targeted communication over time.
48:41 Entrepreneurs should develop key skills and assist brands lacking online presence.
51:50 Feels lucky, enjoys in-person meetings, balances life.

Shownotes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
 

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here

Follow us for content, clips, giveaways, & updates!

DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
 

Moe Hayek - Partner at Limitless
Ramon Berrios - Co-Founder of Trend.io
Blaine Bolus - Co-Founder of Castmagic