The one thing that hip-hop artists do very well is people don't see the hustle that they do before that drop and all that stuff. There was so much little things that they did that were, if you take the foundations of what they did and you're a startup, it was so scrappy. But East Law is the greatest marketer of all time. That is my absolute belief. His legacy based on everything that you've just said is the guiding principles that mainstream marketers now use to build their strategy.

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