4min chapter

Rapid Response cover image

Marc Benioff says Salesforce can beat Microsoft in AI, here’s why

Rapid Response

CHAPTER

Core Values and Adaptability in the Age of AI

This chapter explores the integration of core values in the context of advancing AI technology, emphasizing the necessity of ethical frameworks. It highlights personal experiences surrounding gender equity in leadership and the importance of adaptability in addressing societal challenges while upholding foundational principles.

00:00
Speaker 1
And we just kind of, yeah,
Speaker 2
yeah, the difference and what you have to put out to rank, for, say, a gifting site than for personal finance? I mean, the stories about personal finance, or the com the the competition. Did you guys, like, what was your approach to a growing gift lab? You know, maybe from a key word research standpoint, from a topical research standpoint, because you guys had a bunch of knowledge and at that point in the bank, and it seems like such a different type of nitch. How did you guys go about going from stumbling upon a couple of key words to building out of a whole sit
Speaker 1
yeah, so, uh, learning with list at one point, listimatter s rank number one for passive income. And we were like, so proud that we ranked for this massive key wor or a huge difficulty. You know, took a lot of time and and rather quickly, we realized that the quality of the traffic was really, really low. Um, people weren't doing any of the things that we suggested. We reiterated through from investing products to like, surveys, and it kind of was like the lowest of the low in terms of audience quality. And in that learning, we kind of went long tail. And when we looked at the gift in nish. If you look at, like, i don't know, and, and this is even back, you know, like, uh, five, six years ago, uh, christmas gifts, or christmas gifts for dad's, you know, a lot of intent there, high volume, um, and and we rank for some of these things. But, uh, if you look for christmas gifts for dolphin lovers, you have also enormous volume, but literally no competition. And what we found over building gift lab is that, uh, the intent is actually higher there because it's more specific to the person, so the conversion rates higher. So, like, you know, not birthday gifts, kin cinara gifts. And so it's a specific birthday than you could create things on the list that really speak to thing is that of a, of an age, you know, based on on the event, and then, and then it's just kind of like that a scale. And so when you look at, like, christmas gifts for dolphin lovers, who was thinking of that? That a real article? That that one is not is nearly
Speaker 2
kept saying it.

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