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Ryan Serhant: His Multimillionaire Mindset

Erika Taught Me

CHAPTER

How Are You Thinking About Creating Your Content?

"I look at the most relevant problems that people are having and that tends to happen by looking at the most popular brands," he said. "We just sold a $15 million townhouse through TikTok video, like we list properties for over $100 million." He says his audience is very bifurcated because some people really like the real estate while others want motivational inspirational real estate CEO stuff. 'It's not like rocket science, but you know, it grows every single day'

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