Episode #150: Frank Cantone -- CEO/Founder of SMP Nutra on Manufacturing Gummies, Pricing, and MORE
Supplement Engineer Podcast
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How to Market Your Supplements Effectively
We've seen an explosion of ACB gummies from a number of different brands. How did y'all get into the gummy space and how were you able to cover up some of these really gnarly tasting ingredients like turmeric, curcumin? We use higher standardized or higher potency extracts. So that's one way we're able to make the labels and product as marketable with the developments in flavoring, masking agents, bitter blockers.
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