In this episode, we unpack how todayâs biggest mobile publishers are ditching segmentation in favor of experimentation at scale, what Appleâs privacy-first approach means to running LTV-focused live ops, and why personalization is no longer a ânice to haveâ but a competitive weapon.
Who better to answer the questions than the founding team of Metica, Phil Mohr, Puli Liyanagama, and Justin Stolzenberg?
These arenât your average startup bros. Weâre talking about the same crew that built Comify (acquired by King), then DataTiger (acquired by Apple), and now theyâre back with a third act: Metica, a machine learning-powered platform tackling LiveOps personalization, blended ROAS optimization, and bid floor automation.
Check out the STATE OF CREATIVES: https://tinyurl.com/393d9rum
03:27 The Evolution of Data Analytics in Gaming
11:00 Metica and Its Purpose
15:24 The Growth Loop
24:44 Personalization at Scale: The Future of Gaming
33:21 Practical Applications in Game Development
43:08 Timing and Strategy
44:53 Future Roadmap
