2min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

David Chilton - The Human Blitzkrieg - [Invest Like the Best, EP.39]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

Is There Any Marketing Plan That Works?

In the food business, it's very difficult to do out of store promotions that have a positive r o i. You can do some discounting, but then you train the customer only buy on discount. So all that's tricky, but it varies definitely from sector to sector. And a lot of people aren't intentionally leading you. They just don't have a good, fundamental grasp of accounting.

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