The Wicers invited Larry to move in with them, and he accepts. In June 1992, he converts in a ceremony in Michael's synagogue. But his health is getting worse, the doctors tell him he has a year to live. He tells an interviewer before he dies that September, if I can have that change of mind or change of heart, anybody can.
Businesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod – but often to no avail. Wharton marketing professor Jonah Berger says there’s a better way. In this high-speed conversation with Rufus, he lays out his formula for removing barriers to change.