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PERSUASION: How to Change People’s Minds

The Next Big Idea

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How to Change Anyone's Mind

The Wicers invited Larry to move in with them, and he accepts. In June 1992, he converts in a ceremony in Michael's synagogue. But his health is getting worse, the doctors tell him he has a year to live. He tells an interviewer before he dies that September, if I can have that change of mind or change of heart, anybody can.

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