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How The “User Experience” Became A Thing & How To Change Someone’s Mind

Something You Should Know

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How to Change Your Mind

The process of changing a mind is two things one it's really really complicated and hard to predict. What works for one particular person won't work for another, he says. And the same thing aside from the unpredictability is just how amazingly personal it is. "I spent weeks at a time interviewing these people about the ways that they had changed their minds"

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