In this eye-opening episode, Mike Belsito sits down with Jason Fried, CEO of 37 Signals, to discuss their revolutionary "Once" family of products. Fried explains how 37 Signals is challenging the dominant SaaS model by reviving the concept of paying once to own software forever. The conversation includes the (re-)launch of Campfire, a group chat tool, and Writebook, a simple online book publishing platform, both offered under this unique model of "you host it, you own it."

Listeners will gain insights into the rationale behind this bold move, including the technical challenges of self-hosted software and the potential for customers to modify and build upon the products they purchase. Fried also shares his thoughts on software pricing, the importance of business viability, and the luxury of offering free products. This episode is a must-listen for anyone interested in alternative business models and the future of software distribution.

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