137: Driving Growth w/ Short & Long-Term Planning (w/ Amrita Mathur, Superside)
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
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The Importance of Six Months
A lot of marketing leaders say, you know yeah we take pipeline then like we'll break it down by quarter and they're trying these different things quarter by quarter. Why do you think about it in terms of six months where like I've heard so many people think about it in quarters? "It's just because I know how long things take to stand up," he says.
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