I think we're prisoners of our models. Our models start off being useful and end up replacing reality. We can take these behaviour all, if you will, and make the world a much better place. But it also seems that our own behaviour prevents us from doing that. I'm particularly soft because i'm actually followed by tim horton's on twitter. A bit blamed basic peowle fall somewhere else. The problem is that the countries that are really sane then nevr get onther news. And was anxious. There was some sort of political riot in canada four years ago, and it was the first time in the country's entire history that they'd had a riot that
Rory Sutherland, Vice Chairman of Ogilvy Group, comes back for his second appearance at Infinite Loops! We discussed various marketing strategies and behavioral tics, including:
- In-group vs. Out-group
- Fractal nature of behavioral science
- Pricing heuristics
- "Woke" persuasion
- Barbra Streisand effect, Canada, And a LOT more!
Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com