How to Maximize Your Marketing Spend

Harmony founder and CEO of Shopify says the company's open-to-buy strategy needs to be mimicked by other brands. "You have to agree when you buy it that we're going to make a big deal out of this," he said, referring to new products. The two like biggest line items in your P and L are going to be ads band marketing spend in general and cost of goods sold,. He added: "How do we estimate the return on investment?"

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