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288 - Underrated Marketing Psychology Bias (That Most Marketers Aren’t Using) with Dr. G

The Marketing Millennials

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Building Competitive Advantage in Marketing

This chapter emphasizes the significance of identifying competitive advantages in marketing while understanding consumer desires. It presents strategies for effectively communicating unique brand benefits and leveraging competitors' weaknesses, illustrated by a story about Macy's Santa Claus event. Additionally, it discusses the advantages of maintaining advertising budgets during economic downturns to capture market share amidst reduced competition.

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