Scaling with courses and memberships

Have you ever hit a point in your business where everything should feel amazing… but instead you’re thinking: “Is this really what I want forever?”

That was Robin Ballard. At the time, she had a dream business—thriving event planning company, skilled team, systems in place. But deep down, she knew something else was calling.

She didn’t have all the answers, but she had the courage to ask better questions.

In today’s episode, I’m sharing a full-circle moment: Robin stepped away from what was working and launched Curate, a luxury networking experience for wedding professionals—and invited me to speak at her event.

You’ll hear a clip from that keynote, where I talk about reinvention, starting messy, and building a business beyond your first success.

If you’ve ever wondered how to pivot, what comes after success, or whether it’s “too late” to start again—this episode is for you.

You’re not behind. You’re right on time.

Click play to hear all of this and:

[00:01] Why successful business owners sometimes feel stuck (even when things are “working”)

[00:55] Gaining clarity after months of experimentation and uncertainty

[02:10] How a luxury membership for wedding professionals came to life

[02:58] A full-circle moment: from mastermind student to event host

[03:52] Proof that unqualified people can do impossible things

[06:44] The behind-the-scenes story of launching digital products with zero experience

[07:41] How low-ticket content created massive impact—and built a new legacy

Listen to Related Episodes:

• From Etsy to Empire: Dylan Jahraus’ 7-Figure Pivot
• 5 Steps to Pivot with Purpose (Not Panic)

Connect With Robin Ballard:

Robin Ballard is a luxury event planner turned founder of Curate, a regional membership community for wedding professionals that brings together elevated networking, stunning events, and guest experts. With a successful background in event design and coordination, Robin launched Curate to create a space for connection and creativity in the industry. She’s a former mastermind member and a real-life example of what it looks like to pivot powerfully.

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For full show notes, visit jasminestar.com/podcast/episode598

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