Google AdWords

The first time that I was involved with this, the exact same strategy that you just described was maybe 25 years ago. And it almost looked like there was a catalog of cosmetic surgeon ads all clumped together in the magazine. So our conversation was about, what am I going to do about this? And we switched to, instead of advertising the practice, to advertising his book - which is rather unimaginatively titled at the time, the consumer's guide to cosmetic surgery. We have had a response right back up to where it had been, where he'd been the only advertiser. and so this is not a new strategy, which I guess makes it all the more odd that you don't