A LOAD OF BS ON SPORT cover image

036: Dave Trott on 30 years of advertising creativity

A LOAD OF BS ON SPORT

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How to Write a Paper That Gets You a Good Grade

I think it's people that would like to appear to be too clever. It's like putting perfume on a bad smell rather than acturally wash in the smell away. People tat ther if you can't give someone a pay rise, you give em a job to mite a rise. All you learn at university is don't actually think about anything in creative terms. Learn how to write a paper that will get you a good grade. So when we get a brief, the first thing we have to do with a brief is put it back into english. And that's when you discover it's ashy and your thinking is pretty poor. But it's disguised so the clime will

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