Evolution of Content Creation in Social Media

The chapter explores the changing landscape of content creation on social media platforms, highlighting the rise of new content creators and influencers. It discusses the challenges faced by aspiring creators, the rapid growth of the creator economy, and the impact of factors like COVID and inflation on sustaining full-time careers in content creation. Additionally, it touches on the role of influencers in political mobilization, the effectiveness of influencer communication, and the growing trend of political figures engaging through podcasts.