2min chapter

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Episode 600: The Million Dollar Messaging Formula That Sells Your Stuff For You (So You Don't Have to...) with Brandon Lucero

The Mind Your Business Podcast

CHAPTER

The Funny Thing About Targeting Two Groups of People

There's two ways that I've found and there might be more but what I've discovered through my experience is there's two ways to overcome that if you want to target two groups of people you need to find the problems that they both have. If Tony Robbins was to talk to five different people in five different campaigns he's gonna make sales because he's Tony Robbins his brand has allowed him  to do that for us just starting out when we're speaking so specifically to someone we gain more traction We gain more sales, gained more sales as a brand.

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