Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#077: Book a Meeting with SpaceX: 80% open rate, 30% reply rate (10% positive), 5% meeting book rate (Alex Gray)

Hey {First Name}, An Insider's Guide to Outbound Sales

CHAPTER

How to Optimize Cold Email Campaigns

It's all about getting the emails delivered and looking at the reply rate. If you're getting like a 30% reply rate, that means you're getting a damn good open rate. But then you have to kind of dig into, okay, but are these leads understanding what we're offering? Everything has to kind of be somewhat, you know, short enough. It has to be sometimes an email so long that someone's just like not interested, you know what I mean?

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