Justin Petan is back for season two of the Brand X podcast. Brent Annales from Smart Token Labs joins him to talk about open loyalty. He explains how token gating allows anyone to offer benefits to a membership hole. Justin: "This world is coming. Everything will be toked"
“My member can get cool stuff because you can treat them like your member”
-Brent Annells
Last year we saw the world of web3 shift from talking about speculative value and flipping NFTs to obsessing over utility. The elephant in the room though was always that no one could really define was “utility” meant.
Welcome Brent and the team from Smart Token Labs.
While most people have been busy focusing on the art, Smart Token Labs has launched multiple open-source web3 products including Token Script and Alpha wallet. What are those you are asking … well listen in. You will hear about what Brent and the team have been up to. But really, what you will hear is how they have been building a foundation for the future of loyalty - or Open Loyalty as they call it.
It’s an exciting discussion, and one that I hope will be of particular interest to all the brands and marketers who are listening in.
SPECIFIC TOPICS WE DISCUSS:
Brent has been at the forefront of emerging tech and channels for a long time. He built his reputation working with and helping to scale brands like Uber and Facebook to name just a few. He’s also worked on the agency side working directly with brands so he knows what they need. Now he’s busy showing the world how web3 is going to deliver value and what it offers to all of us. More specifically what we cover in our conversation is:
- The products that Smart Token Labs has created and how they are being used.
- Use case around tokenized car ownership and what benefits it will offer
- How web3 solves many of the PII challenges associated with brand partnerships
- Developing ticketing solutions and open perk solutions that both consumers and brands can leverage as a marketplace
- The importance of wallets and tokens as reverse cookies in enabling Open Loyalty
- The upcoming release of a Cricket membership - $20 for 20 pieces of utility
- Open edition utility
- How Marketers should think about Open Loyalty and token gated sponsorship
CREDITS & LINKS:
Host: Justin Peyton
Guest: Brent Annells
For more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/
