5min chapter

Beyond Luxury cover image

The Art of Emotional Travel & Hospitality: Crafting Contemporary Luxury with Jack Ezon Founder & Managing Partner of Embark Beyond

Beyond Luxury

CHAPTER

Emphasizing Identity and Community in Modern Branding Strategies

Exploring how mission-driven companies are building strong communities around their brands to connect with younger generations like Gen Z and millennials. Insights into the shift towards relationship-based selling and creating unique experiences to foster a sense of belonging and engagement.

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