MASTERS OF MEDDICC  cover image

Masters of MEDDICC - How To Build A Diverse Winning Team With Josh Reiner

MASTERS OF MEDDICC

CHAPTER

Evolving Sales in the Tech Era

This chapter explores the transformation of sales dynamics influenced by technological advancements, particularly AI, over the past 25 years. It emphasizes the importance of understanding informed customers, balancing branding with operational execution, and fostering collaboration between marketing and sales. Key strategies discussed include empowering internal champions, managing customer momentum, and leveraging the value pyramid to align corporate goals with customer needs.

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