Building an Inflation Fighting Portfolio With Dave Schassler
Excess Returns
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ETFs - Staying Power, Staying With It
The first is clearly communicated expectations. Then you need the staying power to actually stick it out. And then, when it comes down to 0.4, a cool ticker that clearly communicates the strategy and it sticks. We have an ETF called the ticker's mo-m-o-a-t. This was launched in 2012,. It took around, I think it was about 2017 before we hit a billion. Now it's around $7 billion under management.
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