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Persuasion Science: Marketing Insight From Robert Cialdini

Social Media Marketing Podcast

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Is There a Cap on the Quantity Limit?

Wyatt: How do we functionally do something like so, for example, i put on a conference called social medi marketing world right? And we're probably, because of covid, going to be capped at five thousand people. So thereis a true quantity limit, right? And i'm sure many other people are selling digital products right where there isn't technically a cap. How would you structure something like this? I guess you you would set up some sort of a once you sell this many, the price goes up kind of a thing. Or you get this added inducement for the first thousand people who sign up.

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