Maintaining good health and wellness is essential for unlocking a vibrant and fulfilling life. Unfortunately, the mainstream fitness industry is often more focused on creating recurring customers than on genuinely helping people achieve their goals.

Today, we sit down with Patrick and Meagan Ryan, co-owners of Aware Fitness Coaching. Together, they bring a unique perspective to the fitness industry, drawing from their personal experiences in bodybuilding and nutrition.

In this episode, Patrick and Meagan share their journey from meeting each other to becoming a dynamic duo in the world of bodybuilding, fitness, and nutrition. They also discuss the challenges in the health and fitness space, including the issue of toxic self-judgment that affects both men and women.

Meagan and Patrick emphasize the importance of communication in their partnership and how it has played a vital role in their success. Additionally, they share how they create a safe environment for their clients and address the prevalence of misleading health and fitness content on social media.

During this episode, you will learn about:

[01:10] Introducing today’s guests: Meagan and Patrick Ryan

[07:14] How Meagan and Patrick met

[09:32] Did they ever envision a future combining their personal and business lives?

[11:27] When did they recognize their alignment in nutrition and fitness?

[14:00] What inspired them to pursue bodybuilding and fitness?

[18:46] Key challenges in the health and fitness space

[21:53] Their collaboration to start Aware Fitness and nutrition

[27:47] Toxic self-judgment in health and fitness: Men vs. Women

[30:07] Transformative lessons Ashley has gained from Meagan & Patrick

[38:54] How Meagan & Patrick have managed to accomplish so much together

[43:59] How they create a safe environment for their clients

[50:29] Misleading health and fitness content on social media

[54:41] Final words

Key Takeaways:

• Exercise is effective for managing your emotions. ~Patrick Ryan [15:11]

• The mainstream fitness business model was not built to help people achieve their goals; it was designed to make people recurring customers. ~Patrick Ryan [19:01]