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Product Journeys: SEMrush

Rocketship.fm

CHAPTER

Marketing in Social Media - The Key Moment

Gogle was really pushing what's known as white hat o techniques, which followed their rules. So a couple of years after founding the company, they brought fernando in on a sales roll. But there was an issue, sembrase. It was kind of difficult to promote something for selling if you were not doing any marketing. They changed a little bit the focus. And i was a starting creating the marketing a depart department. From from the beginning, a doing aa, firstlyof course, content,. trying to identify what were the their pains so we can create more content. We were creating also the community in social media. I'm talking about nine years go right

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