Authenticity in Latin Music

This chapter explores the authenticity and genuine connection between Latin artists and their audiences, emphasizing the importance of being true to oneself over conforming to genre standards. It features insights from the Latin Grammys, highlighting the artistic journeys of musicians like Nati Peluso and the evolving landscape of Latin music. The discussion underscores the significance of cultural roots and the impact of social media in amplifying diverse voices within the industry.