Marketing Strategies to Retire -- Constantine Yurevich // SegmentStream
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Biggest Problem With Marketing Mix Modeling
Most of the medium and large businesses, they still rely mostly on performance marketing. Marketing mix modeling might be a solution here but it is very hard to find significant change in your purchases if budget is not significant. For everyone else, it's like reading T-Lips. It's very, very inaccurate. All right. So we're seeing the changes in attribution. Are you moving away from performance marketing more towards content and nurture type content? Are you doubling down on analytics? How are you rebalancing what your marketing strategies are to get ready for the future?
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