In this chapter, they discuss the importance of knowing the input-output equation for success. They explain that in order to be successful, you need to figure out the primary actions that will lead to your desired outcome. They provide examples of different ways to get customers for a business, such as reaching out individually, running ads, or posting content. They emphasize the need to know what actions you need to take and then consistently and relentlessly execute them, ignoring doubts and negative thoughts.

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