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The Power of Having a Nemesis in Marketing
Atcy: It's not always enough to be the hero of a story. Sometimes you do have to position yourself in opposition to a villain as well. Tm, reading your post atcy i ended up triggering a whole new article that i wrote a few weeks later about the power of having a nemesis in marketing. A example i'm really fond of as well is a hub spot conjuring up the boogy man of outbound marketing.