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11min chapter
The Many Shades of the Art of Knowledge in Organizations with Liesa Witt
Because You Need to Know®
Navigating Language and Wayfinding
This chapter explores the connection between language, cognitive linguistics, and the ways individuals understand and learn from their surroundings. It emphasizes the need for effective communication strategies and visual aids to facilitate knowledge transfer in diverse organizational settings. The discussion highlights the significance of wayfinding, particularly for newcomers, and critiques organizations for often neglecting the perspective of those unfamiliar with their environments.
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