How to Write a Great Cold Email

3min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Daniel: I think marketers do not like to be called. They rather get in LinkedIn DM or an email. And so the best cold emails that I've found have kind of four part structure. So you see the observation, you move into the pain. That's the pain that you know that your prospect experiences. The third part is a solution. Hey, my company helps decrease our SDR ramp time by providing them with actual insights and then the fourth part is your CTA, you're called action.

What are the biggest challenges marketers face, and how can they better align with sales to improve their outcomes?

Vin Matano, Senior Account Executive at Demandbase, chats with Daniel about all things sales. Find out his four-part cold e-mail strategy to increase pipeline, what he identifies as marketing’s biggest pain points, and the best tactics you can use today to approach sellers.

Plus, why does Vin think of sales as a copy-and-paste business? And what’s the one marketing hill he would die on?

0:00 Intro/Background

5:01 Cold vs. Warm Emailing

8:00 Cold Email Process

12:23 Using Marketing as a Salesperson

16:30 Marketing Pain Points

20:10 Defining ABM

26:30 Building Marketing Relationships

31:25 A Hill to Die On

Follow Vin:

LinkedIn: https://www.linkedin.com/in/vinmatano/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com