3min chapter

People I (Mostly) Admire cover image

74. Getting Our Hands Dirty

People I (Mostly) Admire

CHAPTER

Is It Ignorance That Is Leading Farmers to Not Understand the Practices?

Until now, supplements in the form of fertilizers and irrigation water have been relatively cheap compared to the cost of the degradation. So is it ignorance that is leading farmers to not understand the practices and how damaging they are? Or is it that farmers a short sighted that to say, luck, i'm going to maximize what i get to day?" I don't think it's ignorance at all," he says. "I think it's the cost and how the market situation plays out"

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