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Olipop: Creating A Healthy Soda Coach

Big Questions with Cal Fussman

CHAPTER

Celebrity Partnerships and Organic Connections

In this chapter, the speakers discuss their relationships with popular celebrities such as Camilla Cabello and DeAndre Hopkins. They explain how these partnerships started organically and their strategy of having celebrities invest in their product. They also express gratitude for the support and discuss the underrepresentation of a certain organ.

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