5min chapter

Deep Questions with Cal Newport cover image

Ep. 228: A World Without Busyness

Deep Questions with Cal Newport

CHAPTER

How to Build an Audience on Social Media Platforms

If you're going to do a social media promotion strategy, treat it like a TV channel. Don't try to build an audience because people are interested in your takes. That's the fastest way to grow let's say a Twitter following, Instagram following. But if this is what you do, yes, your numbers will go up quicker but what that requires is 10 to 30 typically post a day. So you're doing it constantly and that sucks you into that world and your entire world becomes this online world. And as anxiety producing and it's stressful and it saps your energy,. It reduces your ability to do almost anything else. I also think those type of audiences don't translate into sales

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode