If you're going to do a social media promotion strategy, treat it like a TV channel. Don't try to build an audience because people are interested in your takes. That's the fastest way to grow let's say a Twitter following, Instagram following. But if this is what you do, yes, your numbers will go up quicker but what that requires is 10 to 30 typically post a day. So you're doing it constantly and that sucks you into that world and your entire world becomes this online world. And as anxiety producing and it's stressful and it saps your energy,. It reduces your ability to do almost anything else. I also think those type of audiences don't translate into sales