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3. Make It Sell Itself: On Referral Systems

The Bootstrapped Founder

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Using a Referl System to Track a Customer's Referrals

We built such a journey tracking component into the fita pande retrol system, and advocates could see if the referred usas accomplished certain milestones and wher they struggled. This kind of outsourcing also created a permanent fi glup for us about the onwarding process and first usage problems. Right after we released te fetepane referl system, our advocates started reaching out, telling us about why they had use helping their referred users make sense of the product. We also noticed higher retention rates in both cohorts the advocates and t referred users. And i guess the easy to reach a threshold for three referals per month to perpetually have fee subscriptions for the advocates am and i guess also the kind

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