#65: How to Make More Money with Your Current Products
Why That Worked – Presented by StoryBrand.ai
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How to Create a Product That Creates Community
Youkow: If we looked at the wings of your airplane, i would create a couple different products that are not aimed at commercial level. They're not aimed at groups of friends who want to be better friends. I would a couple of products who are aimed at people in positions who need to create community. And this is something you know well for large events, when you've got ten thousand people at conference, how can you get that group to connect in four minutes? You may even be able to create a product.
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