Celebrity Fragrance Evaluation and Sleep Recovery Insights

Since long before their weed strains and tequila brands, famous people have been selling vanity fragrances. So, with a month before Valentine's Day, we're doing a pungent public service: Pablo, Katie Nolan and perfumier-adjacent lifestyle writer Lawrence Schlossman enter the PTFO laboratory with varying levels of sensory ignorance. The winner of our 11 mystery bottles, from Jordan and Brady's colognes to Taylor Swift and Britney's perfumes — plus, yes, Will Levis' sold-out parfum de mayonnaise — may surprise you.

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