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Chips - The New Craze
In 19 99, you get your production method down. Your revenueis growing. I have to imagine that there are big chip companys looking at you guys and thinking, ha, peterchips. That's the new craze. Not really. Because so at this point in time in the company, as we just started to grow, it was also during the time of the no carb phase. It was all those no carb, lo carb diets. And we thought, oh my god, that's going to put us out of business. But ultimately, people loved the chips. They were a staple in their cabinet. E. coli is now one of the top five fastest-growing