3min chapter

Financial Advisor Success cover image

Ep 336: Showing Prospects An (Asset) Map To Generate More Advice Engagement With H. Adam Holt

Financial Advisor Success

CHAPTER

The Importance of Selling the Problem, Not the Solution

Michael Wolraich: I learned very clearly to sell the problem, not the solution. He says financial planning is in many ways a sales enablement community. "I'm having to go through estates in the family and just emotional mess associated with what if we could just get you a map?" he asks.

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