How Do You Deal With Fears of Just Audience Attrition?

Think of your day-to-day work as fitting into one of four quadrants, as defined by today’s guest Khe Hy in a recent issue of his fantastic RadReads newsletter: 

• $10 Work is low-leverage, low-skilled work that you can do when you’re hungover.
• $100 Work is when you leverage the wrong thing – and get overwhelmed by meta-work.
• $10K Work consists of high-leverage skills that exponentially grow your business and bring you closer to your dream life.

As Khe writes, “The quadrant people high-performers really get stuck in is the $1,000/hour quadrant . . . the domain of unique skills that have no leverage.” That’s what we’re discussing in today’s episode so you can learn strategies to stop struggling and do more of your best work.

More About Khe: Khe Hy is the founder and CEO of RadReads, an online education company that helps over 36,000 professionals lead productive, examined, and joyful lives. He has been called Oprah for Millennials by CNN, is the creator of the $10K Work productivity method, and teaches the popular cohort-based course Supercharge Your Productivity. Before founding RadReads, Khe spent 15 years working on Wall Street and was one of the youngest Managing Directors at BlackRock. 

🌟3 Key Takeaways: 

• $10K tasks combine skill and leverage, as well as unique IP.
• Getting good at just one or two promotional channels lets you leverage the power of constraints and align with the way you like to work.
• When you look at your business activities, do they fit into your long-term goals—or your $10K tasks? Make sure your effort is aligned with the outcomes you seek. 

📝Permission: Stop the struggle; great things can still happen in your business without it. Remember: It doesn’t have to be hard to be worthwhile.

✅Do (or Delegate) This Next: Make a list of five $10K Tasks at the intersection of your unique skills, IP, and leverage. 

📘Books Mentioned:

• Free Time: Lose The Busywork, Love Your Business
• Pivot: The Only Move That Matters Is Your Next One
• Life After College: The Complete Guide to Getting What You Want
• Radical Acceptance: Embracing Your Life With the Heart of a Buddha

🔗Resources Mentioned: 

• Khe on the web, Twitter, LinkedIn, Supercharge Your Productivity (course)
• Articles: The Magic of Doing $10,000 Per Hour Work, How to be the Chief Unblocking Officer, High Performers Routinely Make This Mistake
• Newsletter: Stratechery
• Free Time Operations Dashboard
• Software: Substack, Medium, JustWorks, Notion

🎧Related Podcast Episodes: 

• 111: Building a Second Brain with Tiago Forte
• The Nathan Barry Show: 026 Keh Hy - How You Can Do $10,000/Hr Work
• 108: How to Run a Scaled Coaching Team with Notion
• 088: Why I Moved from Asana to Notion for Task and Project Management
• 034: Organizing Research and Ideas - Notion Walkthrough #1
• 036: Shaping Big Ideas - Notion Walkthrough #2
• 038: Tracking Progress Toward Finishing a Book (or Big Idea) with an Essay Tracker - Notion Walkthrough #3
• 098: How to Build Your Minimum Viable Team (MVT)

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