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Chinese Gaming Giants: Tencent vs. Netease | Pixels & Profits

GameMakers

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Gaming Giants: NetEase vs. Tencent

This chapter explores the gaming business model of a leading Chinese company, emphasizing the significant revenue generated from mobile games. It compares the strategies and market positioning of NetEase and Tencent, highlighting opportunities for international expansion amidst regulatory and macroeconomic challenges. The discussion also reflects on the evolving competitive landscape, showcasing the potential for growth in the Chinese gaming sector.

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