Can You Test Your Hypothesis?

The three main reasons are, one, if you have a clear hypothesis like we talked about, is it testable? Does it drive a conversion number? And do you gain some market insight about your customers? Two, can you obtain a sufficient sample size? And tied to the number two is number three, can you test your hypothesis within a reasonable timeframe? I think for large companies, if you're Google or Apple, you have millions of users, it's very easy to get results.