Stacking Growth | The B2B Marketing Podcast cover image

Snacks 22: Inbound Buying Experience - Process, People, Technology

Stacking Growth | The B2B Marketing Podcast

00:00

Exploring Phase One of the Inbound Buying Process

This chapter delves into the initial phase of the inbound buying process, highlighting the collaboration between various departments like marketing and sales teams. It underscores the significance of simplifying forms, leveraging technology for data enrichment, and promptly passing qualified leads to the right sales team for improved conversion rates.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app