Snacks 22: Inbound Buying Experience - Process, People, Technology
Stacking Growth | The B2B Marketing Podcast
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Exploring Phase One of the Inbound Buying Process
This chapter delves into the initial phase of the inbound buying process, highlighting the collaboration between various departments like marketing and sales teams. It underscores the significance of simplifying forms, leveraging technology for data enrichment, and promptly passing qualified leads to the right sales team for improved conversion rates.
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